Danielle B. Hull

Center for Individual Opportunity

Brand ID + Campaign

Beyond Average


For the past 150 years, we’ve built our world around the average person. The problem is: that person never existed. The result is a society that is truly hurting— in ways we’ve only just begun to recognize.

Beyond Average is a movement designed to educate and empower teachers, parents, young workers, medical patients and more to go beyond "average". 

We developed an attention grabbing, brand identity and campaign that was both informing and energizing. Combining black and white historic imagery with bold colors and a dynamic logo mark, we demonstrated how individuals of all walks of life can break free of average. Engaging animation, graphics and mixed media, were applied in social content to make shareable, teachable moments for viewers.