Brand Campaign
Bite into Boom
Bibigo is a Korean fast-casual restaurant chain and maker of food products sold in 70+ countries around the world. We created Bite Into Boom to celebrate Korean culture and introduce the brand to the US market. The outcome is a good example of where a simple idea marries with a highly conceptual visual approach to have explosive impact, with colorful kaleidoscopic collage inspired by the ingredients, traditional Korean art, and K-Pop.