Brand Campaign
The Way We Grow
We helped CANNA, a Dutch cannabis fertilizer, get into the U.S. market with "The Way We Grow", a simple and successful brand awareness campaign. Inspired by their passion for growing, we created friendly how-to videos showing how their products help grow beautiful plants and vegetables, from seed to sprout. The campaign was a huge success, with a CTR exceeding the benchmarks, and our videos gaining 75% completion rates.