Danielle B. Hull

City of Santa Monica

Brand ID

We are Santa Monica

 

We created a brand ID for 'we are santa monica', a partnership between city, local service providers, and the community. Through friendly, optimistic colors and honest typography, we set the tone to be both relatable and humble. Focusing on the community through portrait photography throughout the city, we invited audiences to recognize their neighbors and connect directly to the message in an authentic and personal way.