CITY OF SAMO
Brand ID, Print, Social, OOH
We are Santa Monica
I developed the brand ID for 'we are santa monica', a partnership between city, local service providers, and the community. Through portrait photography, optimistic colors, and honest typography, we set the tone to be both relatable and humble. Focusing on the community through portraits taken throughout the city, we invited audiences to recognize their neighbors and connect directly to the message in an authentic and personal way.