Danielle Hull

DELTA AIRLINES

Brand Initiative 

“Faces Of Travel” 

 






“Faces of Travel” is a brand initiative for Delta to help increase diverse representation within travel culture. At the heart, it’s a vast image collection, shared with the world, free of charge, so that other organizations can increase representation in their tourism ads, social media and everything in between. Images and video — inclusive of race, age, gender identity, religious beliefs, and physical abilities — are available for free exclusively on Adobe Stock.

To launch the initiative, we created an anthem film narrated by Viola Davis, and a number of OOH, social and display ads to tell the stories of amazing diverse travelers who are out seeing the world.

From partnering with our incredible photographer SeoJu, to discovering stereotype-breaking cast members and unexpected locations, producing this work with Kin brings home a ton of pride.

– Ad Age #2 creative work that gets DEI right! Aug 2023
– Drum Excellence in Travel & Tourism marketing
– Fast Company's Innovation by Design list Social Justice category.
– More press here, here, and here.