Danielle Hull

IKEA

Brand Platform

“Do Something. Change Everything.”

 








 “Do Something. Change Everything” is a global creative platform for IKEA that tackles planet-sized problems with people-sized solutions.

This vast platform will spread to over 100 markets around the globe. Launch included films, posters, social and in-store materials that tell a profound, but very simple story: When you do nothing, nothing happens. When you do something, something happens. And before you know it, when we add up all those somethings, we might just find, we’ve changed everything.

A “home run” for our clients business.