Danielle B. Hull

IKEA

Brand Platform 

Do Something. Change Everything.

 








 A creative platform from IKEA that tackles planet-sized problems with people-sized solutions. It’s equal parts pragmatism and optimism. A tool for internal use, and the many people. 

It’s all about simple and doable things. Things that are undeniably good for IKEA and the people they serve everyday. Things like serving up delicious meatballs minus the meat. Or making packaging just without the plastic. Or doing more and more deliveries with electric vehicles.

This series of 5 films and posters will be seen in over 100 markets, kicking off this vast platform. My creative partner Barnaby and I had a blast concepting and producing these with Chaos+Magic.