Danielle Hull

KINLO

Brand Launch Campaign

“The Way We Glow” 

 


To launch KINLÒ, superstar tennis player Naomi Osaka’s new suncare brand, we created "The Way We Glow", a social-first campaign educating our audience about sun protection and elevating the value of melanin-rich skincare. 

From an anthem and product film made for social, POS at Walmart, and paid ads for social, we made a powerful statement about loving your skin, and loving yourself.

It was a pleasure to bring in the super talented female photographer and director Kajal to help bring this important message to life, drawing that powerful glow out our star cast.