Kinlo

Brand Launch Campaign

The Way We Glow 

 



To launch KINLÒ, superstar tennis player Naomi Osaka’s new suncare brand, we created "The Way We Glow". The campaign educated our audience about sun protection and elevated the value of melanin-rich skincare. 

From an anthem, a product film, POS at Walmart, paid and social, we made a powerful statement about loving your skin, and loving yourself.

It was a pleasure to bring in the super talented female photographer and director Kajal to help bring this important message to life, drawing that powerful glow out our star cast.