Löga

Brand ID

Scent is a potent wizard

 



Scent is a potent wizard. It can access vivid memories and take us to the places we once knew or have dreamt of being. Löga is a new and extraordinary way of working with the senses. In simple terms, it’s a sauna experience, skincare and fragrance brand in Sweden.

Inspired by elements along the Swedish coast like seaweed, moss, birch, waves, as well as the plants and ingredients in use, I created a unique universe with melting and undulating symbols, potent colors and visceral textures.