Danielle Hull

Löga

Brand ID

Scent is a potent wizard

 















Löga is a new and extraordinary way of working with the senses. In simple terms, it’s a sauna experience, skincare and fragrance brand based in Sweden.

Inspired by natural elements like seaweed, moss, birch, waves, as well as the plants and herbs involved, I developed a unique universe with melting and undulating handdrawn symbols, potent colors and visceral textures.